In this episode, Michelle Muncy-Silva chats with Lorena Jordan Decker, a marketing expert and solopreneur who shares her journey from corporate layoffs to embracing AI tools to elevate her business. Lorena discusses her favorite AI tools, overcoming learning curves, and her plans to integrate video and avatars into her future marketing strategies. She offers practical advice for entrepreneurs considering AI adoption and emphasizes the importance of continuous learning and experimentation.

[00:00:00] Introduction

Michelle introduces Lorena and the topic of leveraging AI in a solopreneur business.

[00:01:00] Lorena’s Journey into Entrepreneurship

• Lorena shares her background in marketing and how a COVID-related layoff led her to freelancing.
• A Facebook ad and an AI summit inspired her to explore AI tools for business.

[00:04:00] AI Tools Lorena Uses in Her Business

• ChatGPT for brainstorming, outlining, and editing.
• Canva for design work, including its AI-integrated features.
• MidJourney for creating AI-generated visuals.
• Perplexity for research and link aggregation.
• Meta AI and Google’s Gemini for content and messaging tasks.

[00:08:00] Applications of AI in Her Work

• Using AI for blog outlines, LinkedIn content, and social media posts.
• Transitioning from letting AI draft content to brainstorming and refining ideas for originality.

[00:11:00] Challenges and Learning Curves

• Staying updated on AI trends and exploring new uses like survey design.
• Discovering advanced functionalities like creating virtual brainstorming boards with ChatGPT.

[00:13:00] How AI Has Impacted Her Business

• Shortened timelines for achieving goals.
• Plans to explore AI-driven video and avatars to expand her offerings.

[00:16:00] Advice for Entrepreneurs

• Attend webinars and seminars to see AI in action.
• Embrace AI for efficiency and innovation, but remain ethical and intentional in its use.

[00:17:00] Closing Thoughts

Lorena encourages listeners to connect with her on LinkedIn and shares her excitement for future AI projects.

• Connect with Lorena on LinkedIn: Lorena Jordan Decker on LinkedIn