In this episode our guest is Jan Peeters, CEO of Portima.
Jan shares his journey from a long career in consulting to leading Portima, and how his international experiences shaped his vision on business, technology, and leadership. He explains how Portima supports Belgian brokers with IT and innovation, and why the broker channel remains a cornerstone of the insurance market.
We also discuss the evolving role of the broker, the importance of human proximity and advice in a digital age, and Portima’s ambition to shift the balance to a 70-30 ratio between client focus and back-office tasks. Jan highlights how co-creation with brokers drives innovation at Portima, with initiatives like BrioCompare emerging from this close collaboration.
Tune in to gain better understanding of how Portima and its partners are shaping the future of the Belgian insurance market with technology, transparency, and a strong human touch.

Hey, it's Fred. Thanks for tuning in to our show. Let's connect on LinkedIn! 🤝