On this episode of Joint Session, Herb is joined by Rick Bashkoff, CEO of Lit Alerts. They discuss the evolution of the cannabis market in New York, the role of data in empowering cannabis operators, and the challenges faced by social equity applicants. He highlights the importance of understanding market dynamics, product preferences, and the impact of the illicit market on licensed operators. The discussion also covers trends in consumer behavior, the significance of price compression, and the future outlook for the cannabis industry in New York.

Joint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev.

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