Join Jack Peploe on the Modern Veterinary Practice Podcast as he welcomes Rebecca Maher, Managing Director of Inside Minds Consulting. In this insightful episode, they explore the transformative power of behavioural science in veterinary communication. Discover how understanding the subconscious drivers behind client decisions can help practices bridge the gap between rational facts and emotional connections. With a focus on evidence-based strategies, Rebecca shares practical insights on how veterinary professionals can enhance client interactions, improve decision-making, and ultimately foster better outcomes for pets. Tune in to learn how to elevate your practice's communication skills and make a lasting impact!