"Pass on what you have learned" - Yoda, Star Wars: The Last Jedi

Storytelling and the power it holds for your brand messaging. Robyn discusses how to structure your brand's narrative around the classic hero's journey and why it is crucial to remember that as the brand, you are not the hero. Drawing examples from the iconic Star Wars trilogy, she emphasizes the importance of positioning your clients as the heroes and your brand as the mentor. So sit back, listen in, and explore how embracing the role of mentor in your brand messaging can create an emotional connection with your audience and ultimately make your brand unforgettable.

• The importance of focusing on the client as the hero in brand storytelling and messaging
• Drawing parallels between the classic hero's journey and the client's journey in their interaction with the brand
• Emphasizing the role of the brand as a mentor or guide in the client's quest for transformation and success
• Encouraging the audience to think about how their brand helps the client overcome challenges and achieve their goals
• The significance of creating emotional connections with the audience by positioning the brand as a supportive force in the client's journey

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

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