In the evolving landscape of customer experience (CX), organizations are urged to empower employees as champions of CX, particularly in B2C sectors like retail and healthcare. By integrating employee experience (EX) into CX strategies, businesses can enhance both workforce satisfaction and customer loyalty, leading to significant growth. Key benefits include increased employee engagement, improved customer service, and reduced turnover costs. Join WWT's business development manager, Morgan Laville and digital advisor Brencis Stanford as they outline actionable steps for leaders, such as partnering with EX leaders, comparing employee and customer journeys, addressing workflow friction, and measuring both EX and CX metrics in tandem.

Learn more about WWT Research, which includes comprehensive research guides and videos, at wwt.com.