In this episode of the InNOLEvation® Mindset Podcast, hosted by Mark McNees from the Jim Moran College of Entrepreneurship, entrepreneur Jeannie Castro shares the story behind her business, Wild Hippie Cosmetics. Founded in March 2023, Wild Hippie Cosmetics offers a range of all-organic, locally-made beauty products, including candles, bath salts, soaps, and a popular stretch mark oil. Jeannie discusses the origins of her business name, her business model, her experience selling in various markets and online platforms, and the challenges and successes she has faced. She also delves into her journey as a senior in commercial entrepreneurship at the Jim Moran College, highlighting the significant support from faculty members and valuable resources such as microgrants that have helped her business grow. Furthermore, Jeannie shares her plans for the future and offers advice to aspiring entrepreneurs.

00:00 Welcome to the InNOLEvation® Mindset Podcast

00:17 Introducing Jeannie Castro and Wild Hippie Cosmetics

00:30 The Origins and Products of Wild Hippie Cosmetics

01:48 Business Model and Customer Engagement

03:48 Popular Products and Customer Favorites

06:30 Jeannie's Journey: Student, Mom, and Entrepreneur

07:17 Leveraging Jim Moran College Resources

14:52 Exploring Future Plans and New Ventures

17:08 Final Thoughts and Podcast Wrap-Up