David Van Beekum, Co-founder and Creator of tweva

David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.