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In the third episode Untold Stories Podcast our guest is Soma Tóth, CEO and co-founder of Recart. Recart is a one-stop marketing automation tool integrated with the Shopify platform to help merchants engage better with their buyers, lowering cart abandonment rate, resulting in higher revenue.

‘We always put the customers first, generating value for customers first and everything else comes second.’ - Soma believes this relentless focus was key in becoming one of the top paid tools in the Shopify app store.

After Recart’s early growth they decided to move upmarket and target larger vendors instead of solely focusing on smaller merchants. They had to find their product-market fit several times, and as Soma told us, being able to change directions rapidly is one of the key critical capabilities making Recart’s team able to succeed in an immensely competitive market.

‘Merchants are in a new era where they have an opportunity to talk to their customers in a more direct and a more efficient way.‘ - Recart was able to cater to this emerging need.

Besides the interesting insights of building Recart, Soma openly shares about his entrepreneurial journey, personal growth and important lessons. Tune in to to episode and learn about:

How not to lose focus when searching for the right product-market fit?

Vertical vs horizontal integration - which is the better strategy?

How a data-driven approach can help not only improve clients’ conversion rates, but also better the customer experience for their buyers as an added plus?

Is there a way to properly manage platform dependence? If a business is too reliant on one source of income, how to handle that?

What are the differences between the Hungarian and US talent pool?

How COVID shifted employee expectations and the need for physical meetings?

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The Untold Stories Podcast series brought to you by Startup Europe Networks and Startup Hungary, powered by TechCamp and US Embassy Hungary.