Callister shares key aspects of her design process, as well as what it means to truly help a client.  She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle.

• What Ledger8760 does and how large energy consumers trade that energy [0:26]
• How energy purchasing works, or one day might affect us as individuals [3:29]
• Deep diving and getting up to speed as a marketer in a new industry [4:43]
• Communicating with a designer about their work and process, and finding non-precious ways to visualize ideas [8:22]
• Writing in non-digital ways [11:25]
• How Coreen became a designer [13:56]
• Coreen’s experience working at IDEO [17:06]
• Foundational design elements that Coreen teaches her design students at the University of Washington [22:33]
• What it means to truly be helping a client [27:04]
• Quantifying your long-term impact on a client’s business [29:09]
• Coreen’s passion project, Repair Cycle. The need to change our relationship to our clothes and the waste we produce.  [30:34]

Episode Transcript & Mentions: 

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.