Milton Pedraza, Luxury Institute CEO, and former Google Senior Executive and GLIAnet Project and Foundation President, Richard Whitt, discuss their co-authored white paper Empowering Personal Data For Exponential Economic Growth.

Post pandemic, the rapid evolution of the personal data economy will have huge implications for the luxury industry. The industry is one where client relationships are an inherent part of the business model. The only way ethical luxury brands can achieve true personalization is when clients trust our privacy policies, and share their rich, real-time data by consent, so that we can personalize and customize to build deep, long-term client relationships. This is the future of personalization.

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