Join us in this episode of Toy Business Unboxed as we welcomes Seth, the President and CEO of Enabling Devices. Seth shares the inspirational story of how his father's medical engineering background and passion for helping children with disabilities led to the founding of Enabling Devices. The company has been dedicated to creating adaptive toys and tools since 1978, transforming lives in meaningful ways. Seth discusses the evolution of the business, his journey in taking over the company, and how they continue to innovate with advanced technology like 3D printing. He also touches on the importance of community engagement, the challenges of expanding into new markets, and the collaboration with organizations to create sensory-inclusive environments. Tune in to hear about their latest product designs, play testing processes, and future visions for expanding the reach and impact of Enabling Devices.

Highlights:

00:00 Introduction to Toy Business Unboxed

00:42 Meet Seth: CEO of Enabling Devices

01:21 The Origin Story of Enabling Devices

03:39 Taking Over the Family Business

07:23 Innovative Adaptive Toys and Tools

15:58 Challenges and Global Expansion

20:22 Supporting the Special Needs Community

22:49 Future Innovations and Closing Remarks

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