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Empowering SMBs with AI-Driven Lead Generation: Insights from Openmart's Kathryn Wu
In this episode of the GTM Vault Podcast, host Rick Koleta sits down with Kathryn Wu, co-founder of Openmart, an AI-powered alternative to ZoomInfo backed by Y Combinator. Kathryn shares her journey from roles at Pinterest and Data Bento to founding Openmart, diving deep into the challenges and opportunities in go-to-market strategies. Tune in to learn about the unique advantages Openmart offers in lead generation, the evolving role of AI in business, and Kathryn’s experiences as a woman in tech. Discover how AI is transforming sales research and what the future holds for AI in lead gen.
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By Rick KoletaIn this episode of the GTM Vault Podcast, host Rick Koleta sits down with Kathryn Wu, co-founder of Openmart, an AI-powered alternative to ZoomInfo backed by Y Combinator. Kathryn shares her journey from roles at Pinterest and Data Bento to founding Openmart, diving deep into the challenges and opportunities in go-to-market strategies. Tune in to learn about the unique advantages Openmart offers in lead generation, the evolving role of AI in business, and Kathryn’s experiences as a woman in tech. Discover how AI is transforming sales research and what the future holds for AI in lead gen.