Women Who Own It

Empowering Spirits: A CEO's Journey with Tequila and Tenacity


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In today's business world, women are boldly stepping into sectors long controlled by men, infusing them with new perspectives and groundbreaking ideas. By fostering collaboration and upholding a dedication to excellence, these visionary women are transforming age-old norms and paving the way for a more inclusive future. Their endeavors highlight the essential role that diverse insights play in enhancing organizational development and sparking innovation. On today’s episode of Women Who Own It, Allison Maslan, founder of Pinnacle Global Network, talks with Mara Smith, Founder & CEO of Inspiro Tequila. Mara came from a background of being an attorney, a trojan in the corporate world, as well as a stay-at-home mom who decided to take the leap into the world of clean spirits. Her goal was to not only create a one-of-a kind tequila, but also to bring another female perspective to the spirits industry.    Check Out This Episode and Learn:   • How to successfully take the leap from one industry to another • The keys to becoming a good leader • The importance of focusing on the consumer when creating a product • How to navigate a male dominated spirit industry as a female CEO

 

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Women Who Own ItBy WBENC

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