At some point, we all find ourselves stuck in our mission to accomplish a goal. We're unable to move forward, solve the problem, or convince people to see things in a new way. We just get frustrated. These are moments where the connections that we make with the humans around us make a huge difference. Michelle Bacharach, Founder/CEO of FindMine joins Ingrid today to chat about empowering our teams in this mission. Listen now!

Building Successful Innovation Teams

• {00:02:41} “So most brands and retailers have more products than they can produce high quality content for.” - Michelle
• {00:07:36} “Because a lot of innovation teams don't have budget, and then they either expect a free pilot, which sometimes that works for the startups business model. Sometimes it doesn't. Sometimes you just can't give away a free pilot.” - Michelle
• {00:16:55} “Oh, the second one is really about kind of organizational structure in terms of like breaking down silos because we're a small company, we don't have this problem, and so it's very easy to stand on my pedestal and say ‘You shouldn't have silos in your organization,’...” - Michelle
• {00:20:03} “And so you have to set up your organization in order to be where the customer is. And the customer frankly, is just everywhere, especially in this post-COVID world.” - Ingrid
• {00:28:03} “Yeah, I think that the difference is organizations that view tech as a means to an end and then organizations who treat them like they're the end in of itself.” - Michelle
• {00:32:33} “So you're going to still have to go to marketing, you're still going to have to go to retail, you're still going to have to go to the email teams and the eCom teams and the merchants all kind of separate. And the innovation team members know those people really well. They understand the organization. They know who the power players are.” - Michelle
• {00:35:39} “So it's really important to just keep them in mind that how someone's relationship with their boss can make or break whether they want to use your software in their day to day. And I think so often software sales teams forget about that that it all comes back to human behavior at the end of the day.” - Michelle

Associated Links: 

• Check out Michelle on LinkedIn
• Visit the FindMine website
• Love your new host? Check her out on LinkedIn
• Check out other Future Commerce podcasts

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