Join HUDDL3 CEO Dane Groeneveld and global keynote speaker Lorraine K. Lee on The Future of Teamwork as they delve into maximizing LinkedIn for professional success. With insights from Lorraine's decade leading editorial teams in tech, embracing "solopreneurship," and leveraging LinkedIn's untapped potential, this episode explores the platform's evolving role in shaping personal brands and fostering professional connections. Gain actionable tips on creating visibility, effective networking, and navigating the nuances of remote work, making it a must-listen for anyone looking to thrive in the future of teamwork.

Key Takeaways

• [00:00 - 02:15] Episode overview: Lorraine K. Lee on maximizing LinkedIn for professional success, globally recognized keynote speaker and Stanford Continuing Studies instructor with LinkedIn Learning
• [02:03 - 03:57] Dane introduces Lorraine, Founder of RISE Learning Solutions, and she speaks about her 10 years leading editorial teams at tech companies, getting into side hustles, and becoming a "solopreneur"
• [03:57 - 05:19] When people would say, "Lorraine, do you ever think about wanting to become an entrepreneur or doing your own thing?"
• [05:20 - 06:00] Fear of entrepreneurship, changing times and acceptance
• [06:03 - 08:36] LinkedIn as a vast resource for professionals, how did the platform catch Lorraine's eye? News, influencers, personal branding, and professional-focus. Notes on working at SlideShare, owned by LinkedIn.
• [08:31 - 09:17] LinkedIn - an untapped resource from active user numbers, a billion members with 1% monthly active users posting
• [09:23 - 10:56] Creating visibility on LinkedIn: your profile is your online landing page, so fill it out and connect with your colleagues. Add photos. Optimize for the algorithm.
• [11:10 - 12:45] How you interact with LinkedIn determines your community and conversational algorithm. Start by commenting, they're like mini-posts.
• [12:45 - 14:29] LinkedIn is a place for discussion, but it seems less chaotic than other social media sites since it is work-focused, and people may be hesitant to post the same types of content
• [14:30 - 15:54] LinkedIn is becoming more of a place to post about your personal life outside of work
• [15:55 - 16:38] Does sharing your life become easier on LinkedIn by different professions? Differences between posting and profile styles
• [16:40 - 18:40] Developing your network, reaching out to strangers about professional interests, and why you should "send a note"
• [18:51 - 19:57] Gathering perspective, understanding challenges in 2024
• [19:58 - 20:28] "Get 50 cups of coffee," reaching out to people for coffee meetings
• [20:38 - 21:37] A shortage of good people for the right roles, people who are more active on LinkedIn
• [21:34 - 23:47] "Your manager really dictates your experience" — Thoughts on focusing on leadership and communication preferences, especially around feedback
• [23:49 - 26:05] Passive-to-Active Meeting Framework, how Lorraine helps teams have impactful and productive meetings
• [26:09 - 29:20] Taking pauses, preventing endless follow-ups, and a focus on asynchronous communication
• [29:21 - 30:50] No rule on the number of meetings, generally once per week, and using tools like Clockwise to help
• [30:50 - 31:50] No shows to meetings, being respectful of people's time
• [31:54 - 33:26] Video as a method of asynchronous meeting, video can be a learned skill
• [33:26 - 35:51] Types of training and quick tips for video: eye contact, curating a background, gesticulating, hand gestures, and Lorraine's class on establishing a