Join us in this episode of Toy Business Unboxed, where we explores the crucial role of expert reviews in the toy industry with special guest Dr. Amanda Gummer, child development expert and founder of Good Play Guide, shares her insights on creating credible toy assessments and handling industry challenges. Whether you're a toy entrepreneur or a parent, this episode offers valuable perspectives on enhancing brand reputation and consumer decision-making through expert endorsements.

⭐️Highlights:

00:00 Introduction to Toy Business Unboxed

00:42 Webinar Overview and Agenda

01:44 Jason Hsieh's Journey and Expertise

02:39 Challenges and Solutions in the Toy Industry

05:24 The Importance of Consumer Trust

07:45 Expert Reviews and Their Impact

12:42 User Reviews vs. Expert Reviews

18:52 Building a Network of Experts

23:50 Leveraging Reviews for Marketing

31:41 Influencer Marketing vs. Expert Reviews

40:58 Future of Toy Reviews and Technology

45:09 Pitfalls to Avoid in Expert Reviews

51:47 Conclusion and Final Thoughts