The Business of Apparel

Empowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen Loofbourrow


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Empowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen Loofbourrow

In this episode, Rachel brings in Alpine Fit founder, Jen Loofbourrow to explore the challenges and successes of starting a clothing manufacturing business in Alaska, from Jen's determination to own her own facility to how Jen approached a fiber supplier to make her dream come true. Finally, Rachel and Jen delve into the importance of women supporting women in business, particularly in the outdoor apparel industry. Hear about Jen's experience as a female business leader, her leadership's positive impact on her daughter, and the supportive network of women-founded outdoor product businesses she's helping to create.

Jen Loofbourrow launched Alpine Fit as an outdoor activewear brand in line with her customer's values offering fit options for body proportions, odor-resistant fabrics for longer adventures, and domestic manufacturing, producing Made in USA and Made in Alaska outdoor gear.

In this episode, you'll hear:

-Jen's journey with Alpine Fit and how it came to be.

-The technology behind Ionic Plus Silver and why it does not work well with Merino wool.

-The challenges behind operating an apparel business in Alaska.

-The story of how Jen found herself owning her own facility.

-Why Jen is passionate about leadership for women and how being a woman founder has changed her life.

We can't wait to hear what you think of this episode!

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

To connect with Jen, you can visit his website here: https://alpinefit.com/

To connect and follow Jen on social media, check out her Facebook and Instagram here: https://www.facebook.com/alpinefitco

https://www.instagram.com/alpinefitco/

To connect and follow Jen on Linked In, check out her profile here: https://www.linkedin.com/company/alpinefitco

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The Business of ApparelBy Rachel Erickson

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