In my recent Forbes article about living longer, I talk about how personalization is rebooting  the global health, beauty and wellness market—empowering individuals and impacting their well-being journeys.

As a science driven company targeting consumers, athletes, health professionals and organizations,  Thorne HealthTech (NASDAQ:THRN) is part of that impact, redefining what it means to live healthier for healthier longer lives. Their Artificial Intelligence (AI) approach helps deliver personalized, proactive and actionable solutions to people at most every age and stage in life. From the very early days when they were a natural supplement provider, to a direct to practitioner model, and subsequently a direct to consumer (DTC) provider, Thorne has positioned itself as an innovative leader in the personalized health and wellness space.

Their CEO and co-founder Paul Jacobson, joined me for an episode of The Reboot Chronicles podcast. A serial CEO, his own reboot journey includes serving as co-founder and CEO of Thorne Research Inc., Health Elements, LLC and WellnessFX. Listen in as we unpack some  reboots his company has undergone over the years and how they are transforming an industry…or two.