Empowerment is created by building confidence in your ability to respond. This is what we want our marketing tactics to do. Whether it is messaging for a specific tactic or building the overarching image of your brand, you want your audience to be confident in their decision to build a relationship with you and your brand.

This episode of The Pursuit of Purpose focuses on the empowerment element of the three-part framework I use with clients to build out their messages. Empowerment is your call to action. It is about your audience feeling knowledgeable and equipped to make the decision that is right for them as it relates to working with you.