Caroline Biesalski welcomes Michele Barard, opening the episode with a discussion on client selection. Michele shares her journey to self-empowerment, highlighting how she merges digital marketing with storytelling. The conversation explores the nuances of selecting ideal clients and the debate surrounding free services. Michele delves into her experiences of overcoming personal trauma and rebuilding her professional life, emphasizing the synthesis of personal and professional spheres. Influential figures in her career are also discussed. The episode includes a sponsor offering a free mini course, providing additional resources for listeners.

(0:00) Introduction with Michele Barard on client selection

(1:44) Michele's journey to self-empowerment

(2:54) Merging digital marketing and storytelling

(4:15) Selecting ideal clients and the free services debate

(11:20) Overcoming personal trauma and professional rebuilding

(14:03) Synthesizing personal and professional life

(15:22) Influential figures in Michele's career

(18:09) Sponsor: Free mini course offer