This episode of Event Marketer’s Toolbox dives deep into the art and science of micro events—those intentionally small, connection-focused gatherings that break through the noise of traditional B2B experiences. Guest Emily Dilbeck of Unbound shares her practical five-step micro event playbook and explains how “backyard party” philosophy creates stronger emotional bonds, higher ROI, and more memorable attendee experiences.

From LEGO figurine check-ins to wizard-themed sidecar events, Emily offers a masterclass in designing events that feel human, not transactional. If you’re overwhelmed with bloated budgets and underwhelming outcomes, this episode offers clarity, strategy, and actionable takeaways to reshape how you view event marketing.

1. Connection Over Crowd Size

“Small is powerful.”
 Micro events don't need 500 attendees to make an impact. In fact, smaller, curated events often foster stronger, more authentic relationships—the kind that lead to deals, partnerships, and lasting brand recall.

2. The Five-Step Micro Event Playbook

Emily’s roadmap for planning impactful small-scale events includes:

• Define the Goal – Know your purpose: pipeline, relationship-building, or thought leadership.
• Curate the Guest List – Choose attendees who contribute, not just consume.
• Map the Journey – Think beyond the event itself: pre-invite messaging, on-site interactions, and post-event follow-ups matter.
• Play & Delight – Create whimsical, joyful moments that disarm and connect attendees.
• Measure What Matters – Success is not just attendance. It's about conversations, connections, and follow-ups.

3. The "Backyard Party" Mentality

Instead of high-pressure corporate events, Emily recommends experiences that feel intimate, familiar, and safe—like a gathering in someone’s backyard. Think: cornhole, fire pits, and real talk. These relaxed environments encourage vulnerability and build trust fast.

4. Sidecar Events = Control + Creativity

Emily shares a memorable case study of Lavender’s “Wizard Rave” at SASTR—an example of a brand bypassing the noise of the trade show floor to create an unforgettable, socially sharable experience. Sidecar events give marketers the power to own the narrative and the vibe.

5. Budget Constraints Breed Innovation

Big budgets ≠ Big impact. Emily emphasizes the value of intentional design over flashy production. Even a $15K event can drive results if it’s rooted in emotional experience, clarity of purpose, and meaningful attendee selection.

👉 If you're a field marketer, event planner, or experiential strategist, Emily’s micro event playbook should be your new go-to. And remember: belonging is the best branding.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

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