Happy 2026 from Dr. Rebecca White and the En Factor! This special New Year’s episode is centered around goal setting, and you will not want to miss a moment of today’s discussion. Dr. White kicks off the episode with an introduction to goal setting and some of the research, best practices, and advice regarding goal setting in today’s world of constant uncertainty.
We then dive into two shorter case study like interviews with two different entrepreneurs who are in two different stages of business, but both of these business owners are big goal setters with big goals for the upcoming year and beyond.
We first welcome Isabella Grinter to the show, who is in an earlier stage entrepreneur and the founder of Izzies Bikinies. Since her senior of high school, Isabella has been making custom reversible swimwear to solve her problem of the difficulty to find swimwear that had the combination of stylish and fitting. She quickly found out how she wasn’t the only one facing this problem and what started as a side hustle is now a serious venture. Tune in and join Isabella and Dr. White to hear more about the start and progress of Izzies Bikinies, how Isabella sets goals and makes plans to achieve them, and the goals she has for scaling her business in 2026 while continuing to work towards her master’s degree in entrepreneurship at the University of Tampa.
We then welcome Avin Samtani back to the show, who is a more experienced entrepreneur and has been in business for more than a decade, and was previously a guest on the En Factor back in 2023. Avin is the co-founder of AquaVault, which manufactures, distributes, and markets portable safes, phone accessories, and bags that are focused for frequent travelers. Avin has always been a huge goal setter and is a big believer in using goals as a tool to stay organized and focused in all aspects of life. Listen in on Avin’s return to the En Factor for topics of discussion including how he views and navigates uncertainty throughout his whole planning and goal setting process, and some of the goals that he has for AquaVault in 2026.
Dr. White then wraps it all up with a discussion of her experiences with setting goals and how goals have kept her focused throughout her life, how she is setting goals for the upcoming year in a unique way by reflecting on the past and looking even further ahead into the future than 2026, and what you can expect from the En Factor in 2026. We thank you for joining us for this episode and hope you enjoy the episode!
Key Words - Goal Setting, Planning
Check out Isabella’s business, Izzies Bikinies, here:
https://www.izziesbikinies.com/?srsltid=AfmBOoqN0qgwBkJ5C3XTr5psZOb8Ahm1BeWwKkJcsLmU_ekU2BTXODTE
Check out Avin’s business, AquaVault, here:
https://theaquavault.com/
Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here:
https://drrebeccawhite.com/entrepreneurial-intelligence-lab/
Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here:
https://drrebeccawhite.com/see-do-repeat/