In this episode of The State of Sales Enablement, Coach K is joined by Federico Presicci, a prominent sales enablement leader and creator of insightful practitioner-led content in the enablement space. Federico shares his unique journey from arriving in the UK without speaking English to becoming a recognized voice in sales enablement. Together, they discuss the critical components of effective enablement, the importance of strategy, and how to leverage data to drive measurable outcomes.

Here’s what Coach K and Federico discussed:

• Federico’s journey from mechanical engineering to sales and eventually to sales enablement, highlighting the transformative power of embracing challenges and personal growth.
• Why enablement is more than just training, content, and tools—and how strategic thinking and cross-functional collaboration drive scalable impact.
• The role of cultural shifts and mindset changes in embedding enablement into organizational structures and leadership approaches.
• Federico’s blog and collaborative projects, including his focus on gathering insights from practitioners and creating practical, unbiased resources for the enablement community.
• How advanced tracking, conversational intelligence, and AI-driven role-playing tools can provide actionable insights and leading indicators for enablement success.
• The balance between short-term execution and long-term scalability in enablement strategy and program design.

Connect with Federico Presicci:

• LinkedIn: linkedin.com/in/federico-presicci/
• Blog: federicopresicci.com
• Newsletter: federicopresicci.com/newsletter/

Connect with Coach K:

• LinkedIn: linkedin.com/in/jmkmba/

Tune in to hear Federico’s actionable insights and how his holistic approach to enablement can help organizations align strategy, culture, and execution for sustainable success.