<p>Adam talks to Sheevaun Thatcher, strategic go-to-market execution advisor, and Stephen Timme, founder and president of FinListics Solutions, about the pillars of successful sales enablement, treating enablement as an investment and not a cost center, the balance between control and remaining customer-centric in a sales conversation, and more.</p>

Adam talks to Sheevaun Thatcher, strategic go-to-market execution advisor, and Stephen Timme, founder and president of FinListics Solutions, about the pillars of successful sales enablement, treating enablement as an investment and not a cost center, the balance between control and remaining customer-centric in a sales conversation, and more.

Enabling a Customer-Centric Sales Team with Sheevaun Thatcher and Stephen Timme

Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails.

At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations.

Hosted by Adam Clay, CEO of RNMKRS.

Business

Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails. At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations. Hosted by Adam Clay, CEO of RNMKRS.

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Enabling a Customer-Centric Sales Team with Sheevaun Thatcher and Stephen Timme

Enabling a Customer-Centric Sales Team with Sheevaun Thatcher and Stephen Timme