Forward

Enabling circular economy - Mikela Druckman, Greyparrot. Global flows of waste, recycling, building a waste analytics company, and the future of the circular economy.


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Mikela is the co-founder & CEO of Greyparrot, the leading AI waste analytics platform for the circular economy on a mission to increase transparency and automation in waste management and unlock the financial value of waste. Greyparrot’s vision is to create a world where every piece of waste is valued as a resource.  Greyparrot is recognized as one of “Europe's 100 Hottest Startups” by WIRED in 2021 and “100 most promising AI companies” globally by CB Insights.


Greyparrot is backed by Una Terra, Unreasonable Group, Speedinvest, Closed Loop Partners, TI Capital, and Plug and Play, among others.



0:00 The state of the waste management industry

6:14 Waste contamination, waste purity

9:01 Major challenges of the recycling industry

12:45 Greyparrot’s material monitoring system

18:00 How much is our waste worth?

19:34 Waste management market structure in developed economies

21:50 How to measure the success of Greyparrot’s implementation

25:14 Computer vision systems powering Greyparrot

34:34 Why apply computer vision to waste management

37:04 Finding product/market fit and recruiting design clients

45:32 Raising capital - creating a system around fundraising

54:25 Greyparrot’s culture: culture fit vs culture add

01:01:47 The future of the circular economy



Links:

Ellen MacArthur Foundation: https://ellenmacarthurfoundation.org/

Web: https://greyparrot.ai

Linkedin: https://www.linkedin.com/company/greyparrotai/

Newsletter: https://www.greyparrot.ai/stories

Work at Greyparrot: https://www.greyparrot.ai/careers




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