Human Powered: High-performing agency & consultancy teams

Enabling everyone to thrive in a fully remote agency - with Tim Cameron-Kitchen


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How do you identify your most motivated team members and get them to contribute even more?

Tim Cameron-Kitchen is founder at Exposure Ninja. He’s grown his fully remote agency to 80 people in the UK and Philippines over the past 12 years. 

In this episode, Tim shares how he:

  • Identifies people ready for more responsibility and pushes them to do more than they think they’re ready for
  • Leans fully towards abdication on the abdication-to-micromanagement spectrum
  • Uses a lot of process so everyone operates autonomously against their frameworks
  • Follows a 10:80:10 model for team motivation (10% are fundamentally motivated, 80% are situationally motivated, 10% are fundamentally demotivated)
  • Became a convert to people skills training and now invests heavily in this (especially with the leadership team)
  • Realised he wasn’t the best person to take the business forward so handed over the CEO reins last year
  • Tim also talks about Wednesday Wins and Thankful Thursdays… and how he uses a kitten Giphy to keep everyone aligned around their shared vision!

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    Human Powered: High-performing agency & consultancy teamsBy Trenton Moss: Exited agency founder & bestselling author