#CMO #marketing #MQL #demandgen #metrics

Does email marketing even work? What about swag? Can we still have swag?

Latané Conant, CMO of 6sense, and Nick Ezzo, VP of Demand Generation at Sage Intacct, talk marketing today:

-Why Nick is evil

-How marketing went from arts and crafts to data and metrics

-What’s on Nick’s 6sense dashboard

-Opportunities vs. MQLs

-What to do when email marketing doesn’t work anymore

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Sneak preview:

Latané Conant: What is not working anymore?

Nick Ezzo: Well, I'll tell you what's not working anymore is just relying on email marketing. Companies have become very addicted to email marketing because for a period of time it worked, but it's getting so much harder to get through the inbox clutter, get through the spam, get through the phishing emails and really to get the attention of your buyer through email. When you rely on that as one tactic, it just doesn't work.