Enchanted Scrunch represents an entirely new way of doing business today. 

Dasha’s (the founder's) ability to create an instant connection with her audience through content is an inspiration to re-think the way many approach selling a product online, while building a community at the same time. 

Branding is changing. The way people shop online is changing. Dasha is an incredible example of how to do things differently, and how to create a true connection with your audience.

The goal in this episode is to walk you through Dasha's story behind Enchanted Scrunch, to show just how much ecommerce is evolving today, and to show you how to best evolve in the fast-changing world of ecommerce.

Takeaways - Creating engaging content is key to success on TikTok. Passion and authenticity are crucial for building a strong brand.

- Use haters as fuel to keep pushing forward. Expanding to different sales channels, such as Amazon and retail stores, can help grow a business.

- Stay adaptable and open to new platforms and trends in social media.

Chapters:

00:00 - Introduction and Background

01:06 - Starting Enchanted Scrunch

02:02 - Inspiration and Early Challenges

03:00 - Going from Etsy to TikTok

05:11 - Using TikTok to Drive Sales

07:22 - Creating Engaging TikTok Content

09:06 - Dealing with Age Restrictions on TikTok

10:24 - Expanding to Amazon and Retail Stores

11:07 - Types of Content that Succeed on TikTok

12:55 - Designing and Expanding the Product Line

13:53 - Dealing with Haters and Negativity

15:24 - Expanding to Amazon and Retail Stores

17:07 - Advice for Selling on TikTok

19:07 - Keys to Success for Online Brands

20:03 - Future Plans for Enchanted Scrunch

21:07 - The Changing Landscape of TikTok Content

23:12 - Where to Find Enchanted Scrunch

23:34 - Final Advice and Closing