In the eighth episode of the Enchoris Podcast we discuss the challenges of festival programming and curation in an age of social media consumption and content oversaturation. Our guest Valentina Obando Jaramillo, is the main curator and program manager of the SEE THE SOUND Film Festival in Cologne, that runs parallel to  @soundtrack_cologne7971  What does it mean to curate a festival in a time when streaming platforms, short attention spans, and social media algorithms are changing how people find and watch films?How do you choose films that are not only relevant, but also creative and entertaining for an audience that includes both professionals and music lovers? The conversation also dives into the challenges facing filmmakers and composers today—from funding and festival curation to artificial intelligence, copyright, licensing, and the changing landscape of the creative industries. They explore why human creativity remains irreplaceable despite rapid technological advances.The episode highlights standout films from this year's festival, discusses diversity in filmmaking, and reflects on the importance of preserving music documentaries as part of our cultural heritage.Whether you're a filmmaker, composer, musician, or simply passionate about music and cinema, this episode offers an insightful look behind the scenes of one of Europe's most respected festivals.You can check out the schedules of both festivals at their respective websites:SEE THE SOUND - 15. Juli - 19. Juli 2026https://seethesound.de/SoundTrack_Cologne 23 - July 14 - July 17, 2026https://soundtrackcologne.de/