ENCORE Episode: Today, social platforms like Instagram are searchable - including by way of Google; and that is a game-changer for salons and pros. Consumers use social content to make decisions about how & where they spend. Many pros looking at employment opportunities check out salons on IG to help them decide if they should apply; & many looking to hire use IG as a first impression before interviewing. Listen in for more on what this all means. Note: For early access to future episodes, please visit www.socialbeautymakers.com and sign up for my free weekly e-newsletter.