Bring this one back as it’s probably my most talked about and shared episode to date! Note: the title is a play off a podcast titled “F**K Retail” that left me angst-filled. In response, this is my "rant" on the larger idea of 'fake beauty news' - something that feels like a mirror image of disinformation in the larger world (that most on all sides of politics agree exists). Rebuttal of an anti in-salon retail argument is my primary focus - as most of those arguments are based on reasons that don't align with our larger reality (i.e. facts!). Although it is estimated that just 20% generate 80% of the $3+ billion in annual retail sales thru salons, there is clearly an opportunity to win for those who are up for learning the business side of salon retail. For more content, please visit www.socialbeautymakers.com and sign up for our free weekly e-newsletter (and also get early access to future podcast episodes).