Conation is our intuitive drive to how we approach doing anything. So ... what does that mean? And how do we unveil it? What impact does that have on business? What impact does it have on how we choose our profession, and what profession should we choose? How would a world where most people would act with a full self-awareness of their modus operandus (M.O.) look like? ... Come listen to the world's foremost theorist of conation!