John Sharp, project manager for IT Web services with Cleveland Clinic, discusses Web 2.0 technologies and how his organization monitors employee-generated content and encourages participation, and gives recommendations to healthcare organizations just getting started with Web 2.0 technologies. Sharp, along with Susan Reid, internet marketing manager for UAB Health System and Dave Bennett, MUSC's director of web resources services, provided in-depth case studies on their organization's Web 2.0 strategy during a February 13, 2008 webinar, Emerging Trends and Opportunities for Healthcare Organizations To Leverage Web 2.0.