Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is End of Year Recap.

• The Original Plan: Jeff and Mercer share their initial 2024 merger strategy: Q1 for internal combination, Q2 for public announcement, Q3 for ProfitSchool focus, and Q4 for expansion.

• Revenue Reality: Starting with an ambitious $1.8M target, they adjusted expectations to $1.1-1.2M as the year progressed, learning valuable lessons about realistic goal-setting.

• Quarter Progression: They outline the year's journey: Q1 (combination), Q2 (integration), Q3 (simplification), and Q4 (unlocking new opportunities).

• Brand Evolution: The creation of MeasureU emerged as a solution to managing multiple brands, bringing together their separate strengths under one unified vision.

• Key Learning: Supporting multiple brands and systems created unnecessary complexity; simplification led to better results and easier operations.

• Future Growth: The year's challenges and solutions created a stronger foundation for future growth, with streamlined systems and clearer direction for both brands.