In the AV industry, consumers are looking for fully-immersive experiences that drive content in a big way. But to really capture the experience-driven demands of the consumer, stunning visuals are only half of the equation -- quality sound is having to do a lot of the heavy lifting for full immersion.

On this new episode of the Pro AV Podcast brought to you by MarketScale, host Daniel Litwin digs into the power that speaker technology can have on end-user engagement with Dave Howden, Applications Engineering Manager for the Large Venues Group of Community Professional Loudspeakers, a Biamp company.

"Gone are the days are having just some upbeat background music in a retail location or shopping complex," Howden said. "Today's consumers are used to being engaged with audio and video content all the time, as well as on the go. "

While consumers expect a seamless immersive experience in the audience, end-users also expect a seamless operating experience behind the scenes.

"End users are no longer thinking about audio or video, but rather, converged and most importantly scalable platforms to deliver that content to the masses," Howden said. "The industry as a whole has stepped up to build these converged networks to transport the audio and video content around a mall, or shopping complex, all the way to widely distributed content in these large venues."