Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice.

 

In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee!

 

“If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley

 

This week on Book Yourself Solid® Marketing For Coaches Podcast:

 

• Giving shout outs to fan emails
• Using content to start off a presentation or event
• How your opinions are content
• Developing leadership in your fields
• The sales purpose of content
• Creating content as a source of discipline
• The Alphabet Method
• The Mind Mapping Fractal Method

 

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• No Right Way Ltd
• Pennovia Coaching

 

Get More Clients in 60 Days!

 

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

 

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

 

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

 

 

Get More Leads, Prospects & Clients

 

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

 

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