How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.

Chapters:

• 00:00:00 - Welcome: How to Master Digital Marketing and Attribution
• 00:03:03 - The Big Question: How Do You Track Your Marketing Results?
• 00:05:18 - Case Studies: What Works and What Doesn't in Attribution
• 00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution
• 00:09:58 - Recap: The Main Points from the Attribution Talk
• 00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy
• 00:24:41 - Google's Match Rate: How to Interpret and Improve It
• 00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy
• 00:29:57 - Future Focus: How to Stay Relevant in the Digital World
• 00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are
• 00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement
• 00:43:06 - Media Buyers: How to Upgrade Your Skills and Value
• 00:48:23 - Brand Awareness: How to Measure and Increase It
• 00:50:50 - Reality Check: The State of Digital Marketing in 2024

LINKS AND RESOURCES:

• Measurement Marketing
• Don't Look Up
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite