Summary

In this episode of Talk Commerce, Brent Peterson interviews Chase Clymer, an expert in all things Shopify. Chase discusses the most common mistakes that merchants make when setting up their Shopify stores. He highlights three main points: overinvesting in customizations before they're ready, making bad choices in the user experience (UX) of their store, and a lack of content or overall direction in building content. Chase emphasizes that merchants should focus on marketing and getting more customers if their store is doing under a million dollars a year. He also emphasizes the importance of good content in supporting the customer journey and dispelling any doubts or uncertainties.

Takeaways

• Merchants often make the mistake of overinvesting in customizations for their Shopify stores before they're ready. It's important to focus on marketing and getting more customers if the store is doing under a million dollars a year.
• Bad choices in the user experience (UX) of the store, such as navigation, sorting, and filtering, can negatively impact the customer journey. Mobile optimization is also often overlooked.
• Good content is crucial for supporting the customer journey and addressing any doubts or uncertainties. It helps to answer questions about the product, provide supporting evidence, and showcase expertise in the field.
• Choosing the right theme for the store is important, but the UX choices are not heavily dependent on the theme. Shopify's theme ecosystem offers robust customization options.
• Investing in SEO and developing a blogging strategy can have long-term benefits for the store, as it helps improve search rankings and drives organic traffic.

Sound Bites

Chapters

00:00
Introduction

02:28
Joke and Quick Session

09:23
Importance of Content in Shopify Store

10:14
Theme and UX in Shopify Store

12:42
Developing Good Content for Shopify Store

15:28
Closing Remarks and Contact Information