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Energy affordability isn’t just a headline—it’s a daily reality for millions of households. In this episode of Just Power Host Carolyn Parrs welcomes back Ben Nathan, Director of Affordability and Equity at E Source, to unpack the latest challenges utilities and communities are facing as federal funding shifts and energy bills climb. They dive into new research on the customer journey through energy assistance programs, where awareness gaps and access barriers are leaving too many behind. Together, they explore what utilities can do now to pivot toward equity, strengthen community trust, and design future-ready efficiency programs that actually meet people where they are.
Key Insights
About Ben Nathan
Website: https://www.esource.com/
E Source Report: The Low-and Moderate-Income Customer Energy Assistance Journey: https://online.fliphtml5.com/exlwh/zwfn/#p=12
About Carolyn Parrs
Carolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/
About Just Power Podcast
Just Power is about the human side of the clean energy transition. The podcast focuses on grid modernization, energy affordability, and community engagement — featuring leaders from utilities, policy, technology, and frontline communities navigating the real-world impacts of energy infrastructure change.
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YouTube Channel: https://www.youtube.com/@TheJustPowerPodcast?sub_confirmation=1
💖 Spread the Love
Like, comment, and share this episode with a friend, policy maker, or energy provider who needs to hear this.
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New Mexico State University Microlearning
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By Carolyn ParrsEnergy affordability isn’t just a headline—it’s a daily reality for millions of households. In this episode of Just Power Host Carolyn Parrs welcomes back Ben Nathan, Director of Affordability and Equity at E Source, to unpack the latest challenges utilities and communities are facing as federal funding shifts and energy bills climb. They dive into new research on the customer journey through energy assistance programs, where awareness gaps and access barriers are leaving too many behind. Together, they explore what utilities can do now to pivot toward equity, strengthen community trust, and design future-ready efficiency programs that actually meet people where they are.
Key Insights
About Ben Nathan
Website: https://www.esource.com/
E Source Report: The Low-and Moderate-Income Customer Energy Assistance Journey: https://online.fliphtml5.com/exlwh/zwfn/#p=12
About Carolyn Parrs
Carolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/
About Just Power Podcast
Just Power is about the human side of the clean energy transition. The podcast focuses on grid modernization, energy affordability, and community engagement — featuring leaders from utilities, policy, technology, and frontline communities navigating the real-world impacts of energy infrastructure change.
🔔 Never Miss an Update! Subscribe Now
YouTube Channel: https://www.youtube.com/@TheJustPowerPodcast?sub_confirmation=1
💖 Spread the Love
Like, comment, and share this episode with a friend, policy maker, or energy provider who needs to hear this.
YouTube
Facebook
Instagram
New Mexico State University Microlearning
Mind Over Markets
LinkedIn