Tune in to Energy in 30 hosted by Joan Collins and David Meisegeier. On our eleventh episode, "Aligning utility branding with industry transformation," hear from ICF Senior Partner of Integrated Communications Matt Silverman and Karen Cleeve, senior vice president of communications for PSEG, New Jersey’s largest utility. Together, they discuss PSEG’s recent brand refresh and how utilities can reposition themselves to better represent their values and the transformation that’s happening in the industry.

Topics in today’s episode include:

• Aligning a brand refresh with business strategy to improve stakeholder interactions
• Understanding shifting expectations for utilities
• Branding as a representation of values and purpose
• The PSEG origin story as inspiration for defining organizational DNA
• Gaining buy-in from all employees to drive brand unity
• Communicating a brand refresh to the public
• C-suite support is a critical component to the process