Most energy retailers make money by accessing the wholesale energy market, whacking on a big mark up, and then selling power to consumers. The more energy we use, the more money they make. But Amber Electric is not playing the usual retailer game. They give consumers direct access to the wholesale energy market. Co-founder and Co-CEO of Amber Electric, Dan Adams, outlines how Amber is disrupting the energy retail industry, why the massive energy resources consumers are installing won’t be fully optimised without first building consumer trust, and why retailers must be more transparent and give customers full control of their energy assets.

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