Andras and Paul tackle the realm of digital marketing, focusing on how franchises can employ interactive content like quizzes and polls to engage and assess potential franchisees. They delve into why such content is not just engaging but also serves as a mutual information exchange, offering insights while maintaining audience involvement. Additionally, the show highlights the criticality of franchise audits and compliance, discussing best practices for franchisors and franchisees to maintain brand integrity and operational excellence. This episode serves as a comprehensive guide for franchises to harness innovative engagement strategies while adhering to essential standards and regulations for sustained growth and success.

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