Pipeline Playbooks

Engage Past Customers Who Revisit Your Website


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In sales, we often obsess over new logos. But what if your biggest growth opportunity is actually hiding in plain sight—past customers quietly returning to your website? In this episode of Pipeline Playbooks, we explore the power of revisit signals and how to turn them into revenue. When a churned customer checks out your pricing page or browses new product features, it's not a coincidence. It’s intent.

This episode offers a step-by-step guide to identifying, tracking, and re-engaging returning customers using tools like Dealfront and Leadfeeder. You’ll learn how to set up real-time Slack alerts, craft personalized outreach based on behavior, and reignite relationships without sounding like just another cold email. These are plays designed not just to win back business—but to build stronger, longer-lasting partnerships.

Expect to Learn:

  • Why revisit signals from past customers are so valuable
  • How to identify returning accounts with website tracking tools
  • What page behavior reveals about current intent
  • How to set up CRM-integrated Slack alerts
  • Personalization tips for outreach that feels timely and relevant
  • When and how to offer incentives to accelerate reconversion
  • Strategies for long-term nurture and relationship rebuilding

Ready to level up your sales and marketing strategies?

Subscribe now and start transforming your approach to revenue!

Listen on Stream by Dealfront: 

https://www.dealfront.com/resources/stream/series/pipeline-playbooks

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Pipeline PlaybooksBy Dealfront