Eye contact is a critical part of establishing trust with your ideal clients, especially when you're on camera. It creates a connection and makes the person feel valued and listened to. But let's be real: looking into the camera lens can be challenging and uncomfortable. In this episode, Shirlee breaks down some techniques to help you master this essential skill, even if you think you already have!

Keywords

eye contact, camera, trust, connection, on-camera impact, engaging content

Takeaways

• Eye contact is crucial for building trust with your audience, especially on camera.
• Looking into the camera lens is not the same as looking someone in the eye, but it can be mastered with practice.
• Picture the lens as a best friend and have a conversation with it.
• Look away occasionally to mimic real-life communication.
• Watch your videos back to ensure you're making a connection with the lens.

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