In this episode, we interview form optimization expert and popular WordPress community fixture Josh Pollock of Caldera Forms. Josh will be sharing his tips for maximizing form engagement by using visitor-delighting usability techniques, lead-boosting CRO, best practices for data management, and critical email deliverability tips. If you're a developer building sites for others, or if you're trying to optimize lead forms for your business, don't miss this chance to make sure you build forms that also help build your bottom line!

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