Keith Ayers suggests leaders must bring their workforce to an even higher level than "engagement." Business leaders around the world have tried to demand, request, and even buy engagement—through bonuses, benefits, and share options. Ayers presents a compelling argument that not only will these methods fail, but the goal itself is misguided. Ayers points to the first place for leaders to look when seeking a solution—the mirror. Business leaders need to ask themselves: How can I change my behaviour to get the most from my employees? Ayers lays down this challenge to you and argues that by adjusting your own behavior, and tuning in to the core needs and values of your employees, you can empower each individual in your organization, and unleash their unique skills and talents.