Many of you know Craig’s view of culture – being a combination of behaviors – how we behave, beliefs – what’s important to the business and its people and decisions – how we make choices surrounding the business.
Today Jim Heskett (Professor Emeritus HBS) and Craig offer their pure and applied views on culture and engagement.

Many of you know Craig’s view of culture – being a combination of behaviors – how we behave, beliefs – what’s important to the business and its people and decisions – how we make choices surrounding the business. Today Jim Heskett (Professor Emeritus HBS) and Craig offer their pure and applied views on culture and engagement.

Engagement | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.

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Engagement | TBS ThinkPiece by Craig Lonnee

Engagement | TBS ThinkPiece by Craig Lonnee