Dan Hoch, Director of Business Development, The DoubleTree by Hilton, Reading, joins Toni Reece this week to talk about excellence!  Most times standards of excellence come from the top down as directives.  Humanizing P.R.O.F.I.T. turns that on its head and allows for multiple people at the point of impact gathering feedback to assist in creating and communicating standards of excellence!  Another great story in action!