The cannabis 2.0 way to brand building

  In the early days of cannabis, most companies built their brands backward.    Most brands failed to gain traction because they were launched without a targeted market.   Kieve  Huffman is the CEO of Engager Brands has a lot of experience building brands, he joins Dan Humiston to share their secret to brand building success.    He explains why creating brands specifically designed for the underserved and over-indexed communities is the best way to build brand loyalty.    

Produced by PodConx

MJBulls - https://podconx.com/podcasts/raising-cannabis-capital

Dan Humiston - https://podconx.com/guests/dan-humiston

Engager Brands - https://www.engagerbrands.com/

Kieve  Huffman - https://podconx.com/guests/kieve-huffman

Produced by PodConx

MJBulls - https://podconx.com/podcasts/raising-cannabis-capital

Dan Humiston - https://www.linkedin.com/in/humiston/

Sound Design - Jamie Humiston - https://www.linkedin.com/in/jamie-humiston-91718b1b3/

Recorded on Squadcast - https://squadcast.fm/